2023 Digital Marketing Predictions

Happy New Year! With 2023 just getting started, you will see trend predictions for every industry. Preparing for 2023 comes with a ton of planning and reading on what can happen this year. So, here I am writing a post on my own 2023 digital marketing predictions.

Video

It is time to stop being afraid of that camera and start posting videos on Instagram, Facebook, and TikTok. But make sure, it is short videos because anything longer than 30 seconds will lose your audiences’ attention.

Influencer Marketing

Influencer marketing is only growing, therefore, if you are looking for a way to share your business, hire influencers. People love to buy products or services that others use, therefore, spend your marketing dollars on influencers.

Email Marketing

Email marketing is still the #1 form of digital marketing. Grow your email list and send that list at least 2-3 emails a month to keep your audience up to date on events, deals, changes, tips, etc.

Content Creation

Get creative and stay consistent on your social media platforms. If you can’t, then it is time to hire a social media manager to help you. Social media is the best way to stay in contact with your customers and potential new customers.

2023 is the year to provide VALUE over SALES. What do I mean by this? It is time to post tips, DIY, benefits, etc over trying to receive sales over social media. The more value you have on your platform, the more likely to convert a follower into a customer.

Search Engine Optimization (SEO)

Search Engine Optimization is not new, but it is still important that your website and content is being seen, especially on Google. Therefore, SEO is becoming a hot topic in the digital marketing world again.

Mobile, Mobile, Mobile

This should be a no brainer, but having a mobile-friendly website is key to success.

Digital marketing is only going to grow in 2023 and the years to comes. So, why not start focusing on your digital marketing today?