Learn To Do Email Marketing The Correct Way: A Complete Guide
Email marketing is the only direct marketing channel that provided more than 100x the return on investment. If you want to learn how to make money online, then email marketing is the jackpot. But not everyone can write a compelling email that actually compels the reader to click that action button. This blog will share how to do email marketing the correct way. This will serve as a complete guide for business and startup owners to share their content and market their product/service strategically so they actually get a return and a sale.
Email marketing is a direct marketing channel that, if done correctly, brings in $36 for every dollar spent. It is the surefire way of making that sale or reaching high-quality views without spending too much of your marketing budget. More than 70% of businesses in the world use this marketing channel to score clients within the B2B and B2C landscape. This is the reason why email marketing should be your main weapon in your digital marketing arsenal. Not doing email marketing is like losing out on easy money.
After reading this blog, you will know the basics of email marketing and will be ready to launch a campaign for your own business as well.
The Different Types of Emails for Marketing Purposes
Which kind of email you should send your customer or potential client depends upon the purpose it serves. The email might be promotional or have an informational purpose. It can also be an email sent during the buyer’s journey. Once you know the purpose of your email marketing campaign, you can move on to writing that perfect email.
1. Promotional Email
Promotional emails entice the buyer to score a fresh promotion on your product, share the release of a fresh product or share an ebook or online event. It may simply be used to promote your business as well. This may be done in the form of a series of emails sent over a time period of one week or one month. If you are promoting any of the above material, it is best not to overdo it. Too many emails can create negative effects rather than a positive result.
A promotional email consists of a clear and concise Call To Action button, also known as CTA button. CTA consists of a direct action you want your reader to take like “Get your gift,” or “Get 60% Off.”
For the success of promotional emails, it is important to target your audience during the high-buying season like Black Friday or Christmas Season. It may be more efficient to send multiple emails during sale season to avail the holiday shopping crowd.
2. Informational Email
An example of an informational email is the newsletter. It shares information about your business and company. It may include the latest upgrades in your products or latest researches and case studies pertaining to your business.
Newsletters basically show consistency within your business. They may be emailed bi-monthly or weekly, whatever the frequency, it’s regularity helps you gain brownie points with other businesses and potential customers/clients.
Such emails bring value to your customers in the form of insights and useful tips. In case of any service issues like shipping delays or power outages, such information can be shared with stakeholders securely and readily through emails as well.
3. Customer/Client Retention
These emails help in retaining your older customers through engaging content and interesting knowledge tidbits. We all know how hard it is to get a new customer so keeping old ones is your safest bet as you move towards better success ratios.
Retention emails, include, but are not limited to:
● Welcome emails
● Product Usability
● Achievements
● Insights
● Company stories
● Contents
● Content by users
Retention emails reactivate your old, dormant customers into action through required details or promotion that would re-engage the previous customers.
4. Transactional Email
These are automatic replies to customers who buy something from your online shop. Examples of such emails include:
● Thank you email.
● Order confirmation email.
● Password reset email.
● Abandoned Cart email.
● Product Review requests.
These emails serve the need of customer satisfaction within the buyer’s guide timeline. It is important to know what to put inside a transactional email and what not to. Transactional emails let customers know that they are getting what they desire.
Best Practices
When done right, email marketing campaigns can have resounding and long lasting effects on a company’s sales and revenue. Emails must be targeted and concise and send the point across to its readers efficiently and effectively. In 2024, here are key practices to follow:
1. Personalization: Use customer data for tailored content and offers beyond just names.
2. Interactive Content: Engage recipients with quizzes and clickable features.
3. Mobile-First Design: Ensure emails look good on smartphones with responsive design.
4. AI-Powered Automation: Automate campaigns for relevance and timing using AI.
5. Privacy and Transparency: Be transparent about data usage to build trust.
6. Accessibility Standards: Make emails accessible to all, including those with disabilities.
7. Segmentation Refinement: Deliver targeted content based on advanced analytics and omnichannel data.
Significance Of Email Marketing
Email marketing is super important for businesses. It's like a direct line to your customers where you can share updates, promos, and news. Plus, it's crazy cost-effective, giving you $36 for every $1 spent on average. There are different types of marketing emails, like promos, info updates, retention emails to keep customers engaged, and transactional ones for stuff like order confirmations. Emails let you personalize messages, track performance easily, and reach customers directly in their inboxes, without worrying about social media algorithms. They can even boost conversions from other channels by up to 70%! So, not having an email strategy means you're missing out big time on sales and building strong customer relationships.
Bottom line: if you're running a business, you have to get on board with email marketing to keep your customers engaged and drive sales growth.
