Social Media Marketing Trends In 2024 To Watch Out For
Whether you work in the B2B area or the B2C area, it is time to watch out for the changing trends in the social media industry. If you are a marketer, who wants to stay ahead of the curve, polish up your social media marketing knowledge with the up and coming trends in 2024. This blog contains social media marketing trends to watch out for in 2024 to enhance your business profile.
One thing on every marketer’s mind is, “What are the latest social media marketing trends?” We pulled out data online and surveyed hundreds of marketers and marketing websites to find out the latest trends in social media marketing. If you are a B2B or B2C business owner, then you should keep an eye on these as well.
Let’s dive straight into the world of social media marketing and explore the latest trends springing up in 2024.
1. Engaging Communities For The Win
It is imperative that only those businesses will survive the marketing landscape of the future who have engaging communities over social media. Social media is not just about sharing content, it is also about keeping your stakeholders engaged through meaningful conversation among themselves or with your brand.
You have to build your community and build trust and loyalty among your customers. Sharing content is one half of the deal, the other is immersing in engaging conversations and exploring the landscape together. Start talking, engage with your customers, talk about what is important to them and you are on your way to building a trusted community online.
2. The Future Of E-Commerce
Social media apps have user-friendly in-app purchasing option that makes shopping for your favorite items super easy. The buying history starts usually at a social media app where the buyer discovers the item and may put them in “Add to Cart” or “Save for Later” options to be bought a later time.
More than that, trends show that most buyers prefer buying directly from a business socials rather than their website. Buyers feel that social media platforms are a trustworthy place where they can interact with the business readily. With more platforms using apps like Paypal for payment, trusting brands for refunds or quality products had become easier.
3. DMs - The Best Customer Service
Marketers predict that DMs are going to become the next, most trusted customer service channels. Most consumers contact businesses directly on social platforms so if you don’t have a social media representative or chatbot ready to respond, perhaps you should invest in one.
Automated chatbots are another trend that is slipping into everyone’s DMs nowadays. Customer service is being automated even on social media platforms through AI chatbots.
4. Influencer Marketing With Celebrities Micro-Influencers
Out of all the marketing tactics, influencer marketing is the one that more than 50% of the businesses want to invest in nowadays. An interesting fact about this strategy is that most businesses want to work with either nano-influencers (those with 1000 to 9000 followers) or micro-influencers (with 10,000 to 99,000 followers). They don’t invest in celebrities or influencers with millions of followers. Why is that?
Quality of content is more important to businesses rather than quantity. They want to increase their brand awareness, reputation, and break new grounds with these marketers. Micro-influencers have a tight-knit community and they are also less costly, hence, business owners rely on them to gain trust in loyal audiences for long-term business growth.
5. The Rise Of Short-Form Videos
Youtube Shorts, Insta Reels, Facebook Stories, and TikToks are the content medium of the future. They have the greatest ROI for any content style and will see rise in 2024 exponentially. Nowadays, people want to learn about their beloved products and personalities through short-form videos. It is easy to digest and the it’s bite-sized quality makes it a unique way to gain information.
All social media marketers who have been surveyed want to use, are using, or will be using short-form videos as their main content strategy in 2024. So what kind of lshort-form videos will stand out? Those that are funny, authentic, and interactive. With the advent of AI, reels can be created within minutes. So social media marketers want to stand apart with relatable and authentic content that will actually garner a loyal audience.
6. The Best Social Media Platform - Instagram
92% content creators love Instagram as the best social media platform for their businesses. They want to invest in marketing through Instagram. Definitely, insta will see rise in social media marketing in 2024 as it has the most views and engagement in terms of content. It is also closely tied with Youtube, due to its short-form video content style.
Instagram has the most efficient marketing algorithm and supports nearly all Generative AI features for exponential business growth. Most small businesses want to break social media ground starting from Insta to create brand awareness and reach.
7. AI - An Integral Part Of Social Media Marketing
Using AI marketing tools in social media management is going to become a mainstream thing. It will increase the efficiency and effectiveness of your business’ marketing efforts. AI capabilities are going to become apparent and more resounding with the passing of 2024.
So what AI tools will be used mostly? ChatGPT will take the lead in Generative AI train. AI assistants and chatbots will take center stage along with AI visual tools like Midjourney and other automation tools. Most influencers have stated that their workflows are deeply integrated with AI bots already.
These 7 social media marketing trends will only be rising steadily in 2024. If you are a content creator or a business owner (whether B2B or B2C), these trends are going to directly impact your business strategy, work efficiency, and content strategy. If you are not riding these trendy waves already, you should start doing now to stay ahead of the social media marketing curve in 2024.
Choosing the platform is the easiest thing; it is behind the scenes that is hard. Download our Social Media 101 Guide to help you with the basics of social media.
