What is Social Media Marketing?
It is 2022, and social media is only getting more popular. There are so many benefits to using social media in your business or personal life. You are able to connect with others and post about your daily life.
If you are not that familiar with social media, you came to the right place.
WHAT IS SOCIAL MEDIA MARKETING?
Investopedia states that the term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
SOCIAL MEDIA PLATFORMS
There are many different social media platforms to use, such as:
Facebook
YouTube
Instagram
TikTok
Snapchat
Pinterest
Twitter
LinkedIn
This is only short list of social media platforms available, but these eight are the most popular ones.
HOW TO CREATE A SOCIAL MEDIA STRATEGY
If you want to be successful in the social media world, you can’t just jump into it. Here are a few steps to follow for a successful social media strategy:
Set goals
Take time to research your target audience
Establish your most important metrics
Create content
See what is working and what is not
Most businesses do not have time to create a social media strategy, and in that case, they will hire a social media manager to setup and run their social media accounts.
SOME STATS ABOUT SOCIAL MEDIA
There are 4.4 billion people who have a social media account.
Social media user counts have increased in the last year.
The top 5 reasons for using social media: stay up-to-date, find entertaining content, fill up spare time, share photos, and research products to buy
It is 2022, and let’s just say it is time to get on social media! Choosing the platform is the easiest thing; it is behind the scenes that is hard. Download our Social Media 101 Guide to help you with the basics of social media.
