Why Your Business Should Be On Social Media
We are 5 months away from 2023… Can you believe it?
In these 5 months, a lot can change for your business (hopefully, good). One thing that can change is having a social media presence. Are you on Facebook, Instagram, LinkedIn, or any other social media networks? If not, this blog will tell you why you should create an account and get to posting (or hire a social media manager to help).
Some Crazy Social Media Stats
Over 4.62 billion people across the world use social media
Social media has grown at a compound annual growth rate of 12% since 2012
In 2021, social media usage grew at an average rate of 13.5 new users every single second
Nearly 75% of the world’s population aged 13+ uses social media
Worldwide, people spend an average of 2 hours and 27 minutes per day on social media
Now that you see these crazy stats, why wouldn’t you want to be on social media? Well, I know many business owners struggle with social media due to change, time, and results. Let’s start easy with social media platform stats.
Platform Stats
Instagram has 1.5 billion users. Users aged 25-34 are the biggest cohort of Instagram users. Ads reach almost 30% of internet users. With 90% of Instagram users following a business.
Facebook’s MAUs are fast approaching 3 billion people, that’s 36% of the world’s population. Just over 66% of Facebook users log onto the site daily. About 66% of Facebook users visit a local business page at least once a week.
LinkedIn has over 810 million people across the world on their platform. As of March 2021, 25% of US adults are on LinkedIn.
These are just 3 of the most popular social media platforms that a business can use to drive brand awareness and build clientele. To learn more about the other platforms, click here.
Stats do not lie; therefore, it is time to take your social media to the next level. Social media is not going away; it is the next big thing in the marketing world.
Think about social media like this – you carry your phone on you 24/7 and there is an app for every single social media platform. Therefore, there is access to your company 24/7, which can drive new or current clientele to your social media page with updates, deals, quotes, etc. So, why not be on social media?
